Enrollment and admission resources
The National CCAA annually commissions research studies by educational consultants and experts from member institutions to help inform our members’ work as enrollment and admission professionals in Catholic higher education. Historically, the studies have demonstrated the value and benefits of Catholic higher education and provide valuable data to direct enrollment and marketing strategies.
National CCAA members use the findings to educate prospective students, parents, and secondary school and independent counselors about the benefits of Catholic higher education. Studies may also be helpful in educating administration and training admission staff.
Findings are shared each year at the National CCAA membership meeting and breakfast at the NACAC conference. Presentations and reports from past years are shared here for the benefit of all National CCAA members.
National CCAA enrollment and admission presentations
Translating Mission to Market: Understanding Prospective Undergraduate Mindsets
Kim Reid, Principal Analyst, Eduventures
At our Annual Membership Meeting in Salt Lake City in September 2018, Kim presented results from Eduventures' 2018 Admitted Survey and discussed the six essential mindsets of students admitted to colleges, their desired outcomes and experiences, and demographic profiles. She shared specific results from students admitted to Catholic colleges and suggested ways that enrollment leaders can use the survey results to recruit students.
The Influence of Parents, Radical Hospitality, and the Admissions Process
Brennan McDevitt, Vice President of Recruitment Services, Whiteboard Higher Education
At both the 2017 Association of Catholic Colleges and Universities (ACCU)'s Annual Meeting and our 2016 Annual Meeting in Columbus, Ohio, Brennan spoke about Whiteboard's survey results regarding the critical role of parents in the college selection process and their expectations of Catholic Higher Education.
Welcoming the Next Generation: Radical Hospitality and the Admissions Officer
Michael Galligan-Stierle, President and CEO of the Association of Catholic Colleges and Universities (ACCU)
Engages participants in an exploration of admissions work grounded in human dignity, building on Catholic higher education’s tradition of developing the whole person and drawing on those values that Catholic institution alumni value most.
Jon McGee, College of Saint Benedict and St. John’s University, 2013
Discusses the impacts of changing economics on higher education and the demographic, economic and cultural disruption taking place within higher education.
Catholic Students, Catholic Institutions and College Choice
Mark Gunty, University of Notre Dame's Office of Institutional Research, 2012
A look at how Catholic students enter higher education when compared with their peers and how students entering Catholic higher education compare with students entering other institutions.
The Values that Matter: Comparative Alumni Research Project
Hardwick-Day, 2006 and 2012
Examines how Catholic college and university alumni viewed their college experiences in comparison to alumni from non-Catholic institutions.
Enrollment in Catholic Colleges
Jim Sconing, ACT, 2010
Considers which variables related to student characteristics and students’ stated preferences are important in determining if a student will enroll in a Catholic college or university. Presentation discusses the effect of each variable on enrollment, as well as a global model that gives the probability that an individual student will enroll.
Prospective Students Considering Catholic Colleges
The Lawlor Group, 2008
A deep look at how prospective college students perceive Catholic colleges and factors that influence their college decision, including parents, guidance counseling resources and spiritual influences.
Financial Aid Research
Kevin Crockett, Noel-Levitz, 2008
Examines financial aid packaging and yield trends at a number of National CCAA member schools according to institutional selectivity.